Willingness to pay to sustain and expand National Health Insurance services in Taiwan

Background: The purpose of the present study was to investigate people's willingness to pay to sustain the current National Health Insurance (NHI) program in Taiwan and to extend that program to cover long-term care services. Methods: A survey was administered to 1800 inpatients and 1800 outpatients, selected from health care facilities across all accreditation levels that were operating under the supervision of six different regional branches of Taiwan's Bureau of National Health Insurance (BNHI). We used a contingent valuation method with closed-ended questions to elicit participants' willingness to pay for continued national heath insurance and additional institutional long-term care services. We divided participants into six subgroups and asked individuals in these groups referendum-like yesno questions about whether they were willing to pay one of six price bids: New Taiwan Dollar (NT$) 50, NT$ 100, NT$ 200, NT$ 300, NT$ 400, or NT$ 500. Logistic regression was used to analyze willingness to pay. Results: We found maximum willingness to pay for continued coverage by the NHI program and additional institutional long-term care services to be NT$ 66 and NT$ 137 dollars per month, respectively. Conclusion: We found that people were willing to pay more for their insurance coverage. With regard to methodology, we also found that using a contingent valuation method to elicit peoples' willingness to pay for health policy issues is valid. The results of the present referendum-like study can serve as a reference for future policy decision making.