City brand management strategy

被引：0

作者：

Bivainiene, Lina ^{[1
]}

Tamosiunas, Teodoras ^{[2
]}

机构：

[1] Siauliai Univ, Fac Social Sci Humanities & Art, Dept Management, Vilnius Str 88, Shiauliai, Lithuania

[2] Siauliai Univ, Fac Social Sci Humanities & Art, Dept Publ Adm, Vilnius Str 88, Shiauliai, Lithuania

来源：

ENTERPRISE AND COMPETITIVE ENVIRONMENT | 2017年

关键词：

city marketing; city branding; city branding strategies;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The present article deals with city branding, the main aim of which is to draw the attention of various target groups (investors, tourists, etc.) by revealing the uniqueness of the city, its cultural and historical heritage. City branding is explained as a controlled (deliberate) development of favourable images of the location to its potential users, investors and residents. Aim of the article is to identify the main principles of city branding. The article is based on theoretical methods of research - systemic, comparative and logical-critical analysis of scientific literature.

引用

页码：151 / 157

页数：7

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