CROSS-CULTURAL, INTERNATIONAL COMMUNICATION

被引：0
|
作者：
Vintean, Adriana [1 ]
机构：
[1] Lucian Blaga Univ, Sibiu, Romania
来源：
INTEGRATIVE RELATIONS BETWEEN THE EUROPEAN UNION INSTITUTIONS AND THE MEMBER STATES, VOL 2 | 2008年
关键词：
Culture; language; environment; businesspeople; relationships;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Business is not run in an identical fashion from culture to culture. Consequently, business relationships are enhanced when managerial, sales, and technical personnel are trained to be aware of areas that are likely to create communication difficulties and conflict across cultures. In the same way, international communication is being strengthened when business people are able to anticipate areas of commonality. As such, business in general is enhanced when people from different cultures find new approaches to older problems, coming with solutions by combining cultural outlooks and learning to grasp issues from the viewpoint of others.
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页码：229 / 231
页数：3
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