Measuring stakeholder identification with nonprofit causes: the development and validation of the identification with social causes scale

Nonprofit organizations (NPOs) achieve desired outcomes by fostering organizational identification. However, little research has explored how identification with the cause or the recipients of support relates to identification with the NPO. This study developed the Identification with Social Causes Scale as a mechanism for distinguishing organizational identification from identification with a social group or cause. Data were collected using two groups: the homeless (n = 318) and HIV positive (n = 314) individuals. Exploratory factor analysis and multigroup confirmatory factor analysis yielded a 9-item scale measuring two dimensions: attachment and consubstantiality. Initial construct validity of the scale was established.