Public leisure facilities: managing customer expectations

被引:0
|
作者
Robinson, L [1 ]
机构
[1] Loughborough Univ Technol, Inst Sport & Leisure Policy, Loughborough LE11 3TU, Leics, England
关键词
management; marketing & public relations; recreational facilities;
D O I
暂无
中图分类号
TU [建筑科学];
学科分类号
0813 ;
摘要
This paper examines the impact of customer expectations on the management of public leisure services, arguing that public leisure providers will need to shift their attention from the management of service quality, to focus on the management of customer expectations of their services.
引用
收藏
页码:129 / 133
页数:5
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