The Influence of Brand Image and Perceived Quality on Brand Loyalty with Brand Trust as Mediator in PT Bank Syariah Mandiri

被引：0
|
作者：
Rahmatulloh [1 ]
Yasri [1 ]
Abror, Abror [1 ]
机构：
[1] Univ Negeri Padang, Padang, Indonesia
来源：
PROCEEDINGS OF THE 2ND PADANG INTERNATIONAL CONFERENCE ON EDUCATION, ECONOMICS, BUSINESS AND ACCOUNTING (PICEEBA-2 2018) | 2018年 / 64卷
关键词：
Brand Image; Perceived Quality; Brand Trust; Brand Loyalty; SATISFACTION; COMMITMENT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study aims to analyze the influence of brand image and perceived quality on brand loyalty with brand trust as a mediating variable on the PT Bank Syariah Mandiri micro unit in the West Sumatra region. Respondents in this study were customers who were still actively financing the micro units of PT Bank Syariah Mandiri in Padang Cluster with a total sample of 308 respondents. The data analysis technique used to discuss the problems in this study is Structural Equation Model (SEM). Research results prove that: (1). Brand Image and Brand trust have a significant and positive effect on Brand Loyalty; (2). Perceived Quality has no significant effect on Brand Loyalty; (3). Brand Image and Perceived Quality have a significant and positive effect on Brand Trust; (4). Brand trust is mediating the influence of Brand Image on Brand Loyalty; (5). Brand trust is mediating the influence of perceived quality on brand loyalty.
引用
收藏
页码：569 / 578
页数：10
相关论文
共 50 条
  • [21] The Nonlinear Relationship Among Brand Satisfaction, Brand Trust and Brand Loyalty
    Zhang Yueli
    Li Wenchuan
    MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT, 2009, : 116 - 122
  • [22] The influence of perceived service fairness on brand trust, brand experience and brand citizenship behavior
    Kim, Min-Seong
    Shin, Dong-Jin
    Koo, Dong-Woo
    INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2018, 30 (07) : 2603 - 2621
  • [23] How semiotic product packaging, brand image, perceived brand quality influence brand loyalty and purchase intention: a stimulus-organism-response perspective
    Rehman, Anis Ur
    Elahi, Yasir Arafat
    ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2024, 36 (11) : 3043 - 3060
  • [24] Brand image and customer loyalty: Transmitting roles of cognitive and affective brand trust
    Huang, Liang
    Wang, Muning
    Chen, Zhiling
    Deng, Benchi
    Huang, Wenfeng
    SOCIAL BEHAVIOR AND PERSONALITY, 2020, 48 (05):
  • [25] The influence of store environment on brand trust, brand satisfaction and brand loyalty among the black middle class
    Venter, M.
    Chinomona, R.
    Chuchu, T.
    RETAIL AND MARKETING REVIEW, 2016, 12 (02): : 46 - 58
  • [26] How does attachment style influence the brand attachment - brand trust and brand loyalty chain in adolescents?
    Bidmon, Sonja
    INTERNATIONAL JOURNAL OF ADVERTISING, 2017, 36 (01) : 164 - 189
  • [27] Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
    Emmanuel Silva Quaye
    Cleopatra Taoana
    Russell Abratt
    Peter Anabila
    Journal of Brand Management, 2022, 29 : 363 - 382
  • [28] Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
    Quaye, Emmanuel Silva
    Taoana, Cleopatra
    Abratt, Russell
    Anabila, Peter
    JOURNAL OF BRAND MANAGEMENT, 2022, 29 (04) : 363 - 382
  • [29] The Influence of Islamic Brand Personality towards Bank Muamalat Surabaya Brand Loyalty
    Hendratmi, Achsanla
    Laksana, Bayu
    2ND INTERNATIONAL CONFERENCE ON ISLAMIC ECONOMICS, BUSINESS, AND PHILANTHROPY (2ND ICIEBP), 2018, : 678 - 692
  • [30] The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty
    Chaudhuri, A
    Holbrook, MB
    JOURNAL OF MARKETING, 2001, 65 (02) : 81 - 93
12345