STRATEGIC MANAGEMENT IN THE ACADEMIC EDUCATION OF ECONOMISTS IN THE CONTEXT OF STUDENTS' EXPECTATIONS AND THE DEMANDS OF THE CHANGING LABOUR MARKET

Culture and economic education was the subject of one of the panel sessions of the 10th Congress of Polish Economists which took place in November 2019. In the new classification of scientific branches and disciplines introduced in Poland in 2018, economic sciences are not distinguished as a separate category. This raises the question about the identification of the directions and profiles of economic education while influencing also the educational offer of the universities. Economic studies are still very popular, but the framework and way of economic education is subject to a rising criticism. Students demand for pluralism in economic sciences, less mathematisation, "refreshment" of the contents, and intellectual heterogeneity. Restoring of the identity of social sciences requires a proper management strategy for universities as scientific and educational centers. The article tries to identify strategic aspects of economic education management in Polish universities and the perspectives of its development in the context of a horizontal labour market.