DECISION SCHEME FOR THE SELECTION OF THE MOST APPROPRIATE METHOD FOR ANALYSES AND VISUALIZATION OF EYE-TRACKING DATA IN CARTOGRAPHIC RESEARCH

The paper is focused on the selection of the creation of decision scheme for the selection of the most appropriate method for analyses and visualization of eye-tracking data in cartographic research. The first part of the paper contains literature review of used eye-tracking data analyses methods, their classification, description and presentation of outputs on the example of cartographic stimuli. Fifteen methods divided into seven categories were selected: - Visualization of trajectories - GazeReplay, Scanpath - Scanpath comparison - Attention maps - Areas of Interest - AOI Transitions, Gridded AOI, Sequence Chart - GIS analyses in V-Analytics software - FlowMap, TimeLine - Manual analysis of eye-tracking data - Statistical analysis - eye-tracking metrics The output of the paper is the decision scheme for the selection of the best suitable method. The output can be used for the selection of appropriate methods of analysis and visualization of eye-tracking data in future cartographic experiments.