The Research of the Effects of Consumer Traits on Online Purchasing Intentions

被引：0
|
作者：
Shen, Wenguo [1 ]
Liu, Jie [1 ]
Wang, Hong [1 ]
机构：
[1] Sun Yat Sen Univ, Sch Business, Guangzhou 510275, Guangdong, Peoples R China
来源：
2009 INTERNATIONAL CONFERENCE ON E-BUSINESS AND INFORMATION SYSTEM SECURITY, VOLS 1 AND 2 | 2009年
关键词：
self-efficacy; consumer innovation; need of interaction; self-consciousnesses; online purchasing intention; SELF-EFFICACY; INNOVATIVENESS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigates the effect of four consumer traits -self-efficacy, consumer innovation, need of interaction, and self-consciousness on online purchasing intention according to tire technology-based self-efficacy theory, and analyses the mediating effects of consumer trust between them. The result indicates that self-efficacy, consumer innovation and self-consciousness have a significantly positive correlativity with online purchasing intention. Consumer trust mediates tire relationship between consumer traits and online purchasing intention.
引用
收藏
页码：293 / 298
页数：6
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