Exploring the teachers and students' perceptions about social media effectiveness

The social media is playing justified role in shaping attitude and behavior of the individuals in societies from diverse dimensions; likewise, it has positive influence on individuals' attitude about social interaction, but also has negative influence on individuals' behavior by posing depression causing to psychological stress. This study attempts to survey students and teachers' perceptions about social media effectiveness in higher education. In this connection, regarding teachers and students' perceptions about social media effectiveness, primary data was mustered from students and teachers hailing from Gomal University, Dera Ismail Khan. This data was analyzed over statistical procedures to answer research questions. The study presents some valuable recommendations for policy makers of higher education and future researchers.