Studies on Technology Innovation Model Selection of China Automobile Brands

World automobile industry is facing fierce competition currently. In order to build up independent distinctions and advantages, China's auto brands are suggested to conduct technology innovation and to select a proper model conducive to enhance independent R&D capabilities, build own brands independently, have own voices in the technical area and boast leadership advantages in innovation. Thereafter China's auto brands can win the initiative to participate competition in the international market. This essay introduces technology innovation model of China's own car brands in three stages, and analyzes the key issues of car brands in technology innovation. The author furthermore illustrates four models for automobile technology innovation. Automakers can choose their own mode of technology innovation referring to their financial and scientific research competence.