Advertising, Search and Intermediaries on the Internet: Introduction

被引:0
|
作者
Wilson, Chris M. [1 ]
机构
[1] Univ Loughborough, Sch Business & Econ, Loughborough LE11 3TU, Leics, England
来源
ECONOMIC JOURNAL | 2011年 / 121卷 / 556期
关键词
CONSUMER SEARCH; ORDERED SEARCH; MODEL; OBFUSCATION; INFORMATION; COMPETITION; MARKETS;
D O I
10.1111/j.1468-0297.2011.02464.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:F291 / F296
页数:6
相关论文
共 50 条
  • [31] A new mobile Internet search engine-based advertising method and theory
    Wang, XP
    Tang, ZH
    Luo, H
    8TH INTERNATIONAL CONFERENCE ON ADVANCED COMMUNICATION TECHNOLOGY, VOLS 1-3: TOWARD THE ERA OF UBIQUITOUS NETWORKS AND SOCIETIES, 2006, : U43 - U46
  • [32] Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search
    Mcdonald, Stephen
    Wren, Colin
    INTERNATIONAL JOURNAL OF THE ECONOMICS OF BUSINESS, 2012, 19 (01) : 103 - 117
  • [33] Advertising campaign on a major internet search engine to promote colorectal cancer screening
    Cooper, CP
    Williams, KN
    Carey, KA
    Fowler, CS
    Frank, M
    Gelb, CA
    BRITISH MEDICAL JOURNAL, 2004, 328 (7449): : 1179 - 1180
  • [34] Technology Licensing by Advertising Supported Media Platforms: An Application to Internet Search Engines
    Sapi, Geza
    Suleymanova, Irina
    B E JOURNAL OF ECONOMIC ANALYSIS & POLICY, 2011, 11 (01):
  • [35] Advertising and Knowledge Intermediaries: Managing the Ethical Challenges of Intangibles
    Carla C. J. M. Millar
    Chong Ju Choi
    Journal of Business Ethics, 2003, 48 : 267 - 277
  • [36] Search Advertising
    de Corniere, Alexandre
    AMERICAN ECONOMIC JOURNAL-MICROECONOMICS, 2016, 8 (03) : 156 - 188
  • [37] Are we all cultural intermediaries now? An introduction to cultural intermediaries in context
    Maguire, Jennifer Smith
    Matthews, Julian
    EUROPEAN JOURNAL OF CULTURAL STUDIES, 2012, 15 (05) : 551 - 562
  • [38] COMPUTERS VERSUS HUMANS AS SEARCH INTERMEDIARIES
    MARCUS, RS
    PROCEEDINGS OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE, 1982, 19 : 182 - 185
  • [39] Why do intermediaries divert search?
    Hagiu, Andrei
    Jullien, Bruno
    RAND JOURNAL OF ECONOMICS, 2011, 42 (02): : 337 - 362
  • [40] A model of search intermediaries and paid referrals
    Weber, Thomas A.
    Zheng, Zhiqiang
    INFORMATION SYSTEMS RESEARCH, 2007, 18 (04) : 414 - 436