Asian social psychology: Looking in and looking out

The present paper examines the role, status and development of Asian social psychology from four perspectives: (i) looking back; (ii) looking in; (iii) looking out; and (iv) looking forward. Looking back elaborates early attempts to 'add Asians' to social psychology and replicate classic social psychological research in Asian contexts. Looking in describes more sophisticated developments in Asian social psychology including the indigenization of theory, methods and measurements. Looking out critically examines the position of Asian social psychology in the international arena and discusses its impact on the discipline more broadly. Finally, looking forward makes some cautious predictions about the future of Asian social psychology in both regional and international spheres.