Key activities of digital business transformation process

被引:5
|
作者
Ubiparipovic, Bogdan [1 ]
Matkovic, Predrag [2 ]
Pavlicevic, Veselin [2 ]
机构
[1] Nova Banka AD, Banja Luka, Republic Of Srp, Bosnia & Herceg
[2] Univ Novi Sad, Fac Econ Subotica, Subotica, Serbia
来源
关键词
digital business transformation; digital transformation process; key activities;
D O I
10.5937/StraMan2200016U
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
Background: Digital transformation is by itself a fragmented area, due to different perspectives encountered in the literature. The research problem addressed in this paper is a general lack of consent on the content of digital transformation and the lack of a comprehensive framework for implementing digital transformation initiatives. Purpose: The aim of this paper is to identify distinct key activities of digital transformation through a systematic literature review, and in doing so contribute to defining the scope of digital transformation and the structure of digital transformation as a process. Study design/methodology/approach: This research was conducted by means of a systematic literature review, with the aim to ascertain the general structure of the digital transformation process through identification of its key activities. Finding/conclusions: A total of 19 items were identified as activities of digital transformation, which were subsequently distributed among the 6 distinct stages of the digital transformation process, in an effort to advance the understanding of the notion and the scope of digital transformation through clarification of its content. Limitations/future research: The results of this research should be instrumental for the future research aimed towards developing generic, universal guidelines for companies seeking to embark on digital business transformation journeys.
引用
收藏
页数:8
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