Business group affiliation and competitive repertoire

We connect business group research with literature on competitive repertoire-a firm's portfolio of actions that characterize its strategy-to examine the influence of business group affiliation on firm strategy. We theorize that access to a larger stock and a broad range of resources, both within the firm and through the business group network, enables affiliate firms to execute a higher number (competitive repertoire intensity) and a wider variety (competitive repertoire complexity) of competitive actions. Our analysis of a sample of Indian firms during 2009-2017 supports our hypotheses. In supplementary analyses, we find that business group characteristics-size and affiliate intra-group position-positively influence competitive repertoire. We also find that competitive repertoire intensity mediates affiliation-firm performance relationship. Our findings enhance our understanding of business groups by establishing the link between affiliation-firm strategy-performance. Our work also extends research on network-based and ownership-based antecedents of competitive repertoire. We discuss these implications in detail.