An Efficient Model to Improve Customer Acceptance of Mobile Banking

被引：0

作者：

Barati, Samaneh ^{[1
]}

Mohammadi, Shahriar ^{[1
]}

机构：

[1] KN Toosi Univ Technol, IT Grp, Fac Ind Engn, Tehran, Iran

来源：

WCECS 2009: WORLD CONGRESS ON ENGINEERING AND COMPUTER SCIENCE, VOLS I AND II | 2009年

关键词：

Mobile Commerce; Mobile Banking; Customer Acceptance; Consumer Resistance to Innovation;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

During the last ten years technological development has reshaped the banking industry, which has become one of the leading sectors in utilizing new technology on consumer markets. Today, mobile communication technologies offer vast additional value for consumers' banking transactions due to their always-on functionality and the option to access banks anytime and anywhere. Various alternative approaches have used in analyzing customer's acceptance of new technologies. In this paper, factors affect acceptance of Mobile Banking are explored and presented as a New Model.

引用

页码：759 / 763

页数：5

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