Personal aspirations and brand engagement in self-concept

被引：32

作者：

Razmus, Wiktor ^{[1
]}

Jaroszynska, Malgorzata ^{[1
]}

Palega, Magdalena ^{[1
]}

机构：

[1] John Paul II Catholic Univ Lublin, Inst Psychol, Al Raclawickie 14, PL-20950 Lublin, Poland

来源：

PERSONALITY AND INDIVIDUAL DIFFERENCES | 2017年 / 105卷

关键词：

BESC; Personal aspirations; Intrinsic aspirations; Extrinsic aspirations; Self; SEM; AMERICAN-DREAM; CONSUMERS; ANTECEDENTS; CONNECTIONS; IDENTIFICATION; ATTACHMENT; MOTIVATION; STRENGTH;

D O I：

10.1016/j.paid.2016.10.018

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

In studies on self-brand relations very little attention is devoted to the analysis of drivers which determine such relations. The article presents a study testing the way in which intrinsic and extrinsic personal aspirations are linked with brand engagement in self-concept (BESC). The results of a study on an age-diverse sample of consumers (N = 480) show that people who value extrinsic aspirations exhibit a higher tendency to include important brands as part of their self-concept. Intrinsic aspirations, such as self-acceptance, affiliation, and community feeling, are negatively associated with BESC. Of extrinsic aspirations, the only one related to BESC is striving for appealing appearance. The obtained results suggest that including important brands as part of one's self-concept stems from the desire to build and have a proper image. (C) 2016 Elsevier Ltd. All rights reserved.

引用

页码：294 / 299

页数：6

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