"Too Close for Comfort": The Negative Effects of Location-Based Advertising

被引：5
|
作者：
Caic, Martina
Mahr, Dominik
Aguirre, Elizabeth
de Ruyter, Ko
Wetzels, Martin
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING | 2015年
关键词：
VALUE CREATION; PERSONALIZATION; INTRUSIVENESS; CUSTOMIZATION; ANTECEDENTS; REACTANCE;
D O I：
10.1007/978-3-658-08132-4_8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：103 / 111
页数：9
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