Demarketing in park and recreation management

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作者
Groff, C
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X [环境科学、安全科学];
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08 ; 0830 ;
摘要
Demarketing can occur at all levels government, i.e., federal, state, and municipal and also in the private sector. Demarketing is a viable way to reduce the demand of a product, service, program or park area. A demarketing plan consists of steps that will complete the mission to reduce demand, and if chosen as a demand-reducing option, should be part of the organization's or agency's strategic plan.
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页码:173 / 177
页数:5
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