Demarketing in park and recreation management

被引：0
|
作者：
Groff, C
机构：
来源：
PROCEEDINGS OF THE 1996 NORTHEASTERN RECREATION RESEARCH SYMPOSIUM | 1996年 / 232卷
关键词：
D O I：
暂无
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
Demarketing can occur at all levels government, i.e., federal, state, and municipal and also in the private sector. Demarketing is a viable way to reduce the demand of a product, service, program or park area. A demarketing plan consists of steps that will complete the mission to reduce demand, and if chosen as a demand-reducing option, should be part of the organization's or agency's strategic plan.
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页码：173 / 177
页数：5
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