The Study of the Effect of NBA Clubs' Operation and Management and the Brand Strategy on CBA's Development

被引：0
|
作者：
Cao, Ya-dong [1 ]
机构：
[1] Shenyang Sport Univ, Sports Social Sci Res Ctr, Shenyang, Liaoning Provin, Peoples R China
来源：
INTERNATIONAL CONFERENCE ON E-COMMERCE AND CONTEMPORARY ECONOMIC DEVELOPMENT (ECED 2014) | 2014年
关键词：
NBA; Management Strategy; Brand Strategy;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
NBA professional basketball league develops from 1946 to the present, which has already enjoyed the extremely high visibility and reputation in the whole world. It is considered as one of most successful professional sports events which are managed and operated. The success of NBA professional basketball league mainly depends on its excellent operation and brand strategy besides some environment aspect factor. It contains marketing strategy of globalization, taking consumers' demands as a core, providing the Omni-directional service by television media primarily multi-channel propaganda strategy, public relation strategy, foundation brand group brand strategy and so on. This paper analyses the NBA club management strategy and the brand strategy in order to improve our CBA's development.
引用
收藏
页码：183 / 188
页数：6
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