Who is influencing food choices?

被引：0
|
作者：
Dupont, P [1 ]
机构：
[1] Families France, F-75009 Paris, France
来源：
SCIENCES DES ALIMENTS | 2005年 / 25卷 / 04期
关键词：
foods; consumer; advertisement; marketing; seduction;
D O I：
10.3166/sda.25.319-324
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
About food products, the consumer has numerous desires, in particular in terms of nutrition, health, organoleptics, and price. In order to help himself choose, he has several tools such as legislation (for example labelling rules), signs of quality and origin, public authorities, consumer associations, physicians, etc. Curiously, one observes a significant gap between desires and actual buyings. There are several reasons, but the action of marketing services with enormous budgets are redoubtable. They flatter the consumer in order to better seduce him and to direct his choices, and in front of this great manipulation, the remedies are quite limited.
引用
收藏
页码：319 / 324
页数：6
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