Who is influencing food choices?

About food products, the consumer has numerous desires, in particular in terms of nutrition, health, organoleptics, and price. In order to help himself choose, he has several tools such as legislation (for example labelling rules), signs of quality and origin, public authorities, consumer associations, physicians, etc. Curiously, one observes a significant gap between desires and actual buyings. There are several reasons, but the action of marketing services with enormous budgets are redoubtable. They flatter the consumer in order to better seduce him and to direct his choices, and in front of this great manipulation, the remedies are quite limited.