Understanding and Evaluating Creativity

This tutorial presents different perspectives on creativity based on knowledge from research and practice. The aim is to provide an understanding of creativity and how to evaluate it in terms of the ways audiences respond, low we assess the creative works themselves and the role of the expertise and skills of those who make works. Participants will be introduced to tools for analyzing and evaluating creative engagement and creativity support through group work. It is intended for people who would like to learn ways of demystifying the creative activities and practitioners who would like to create more intriguing audience/user experiences and better understand their creative processes.