Marketing Technological Innovation on the Commercial Bank's New Product-Based on the Life Cycle Model

被引：0
|
作者：
Ren Yongju [1 ]
Qian Zhengying [1 ]
机构：
[1] Tianjin Univ Commerce, Sch Econ, Tianjin 300134, Peoples R China
来源：
PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2010年
关键词：
Commercial bank's new product; Marketing technological innovation; Life cycle; Role;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The life cycle of commercial bank's new product has four phases: introduction- growth-maturity- wane. During different phases, both the market characteristics of new product and the emphasis on its marketing technological innovation are different, which leads to different commercial bank's marketing technological innovations. These differences may be shown by the life cycle model of commercial bank's marketing technological innovation based on different roles. At the end of this paper, conclusions and the corresponding suggestions are made.
引用
收藏
页码：940 / 945
页数：6
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