Marketing Technological Innovation on the Commercial Bank's New Product-Based on the Life Cycle Model

The life cycle of commercial bank's new product has four phases: introduction- growth-maturity- wane. During different phases, both the market characteristics of new product and the emphasis on its marketing technological innovation are different, which leads to different commercial bank's marketing technological innovations. These differences may be shown by the life cycle model of commercial bank's marketing technological innovation based on different roles. At the end of this paper, conclusions and the corresponding suggestions are made.