Strategic planning of a metal-mechanical industry

The objective of the research was to determine how strategic planning improves the level of competitiveness of a metal-mechanical company. The research was of applied type, experimental design (pre-experimental category) and of explanatory scope. The techniques and instruments are the survey (questionnaire), interview (interview guide), document analysis (check list) and the survey to determine competitiveness (Competitive Profile Matrix). The results using the CPM (Competitive Profile Matrix) before and after applying the strategic planning are from 2.45 to 2.90; this increase represents 18% of the short-term objectives and was obtained by applying the strategies: create the marketing and sales area for the continuous growth of the company, develop advertising campaigns and implement a website, train employees in customer service for competitive advantage. The strategic plan implemented has improved the competitiveness of the metal-mechanic industry, achieving 18% of the short-term objectives, mainly strengthening its commercial area and after-sales service.