Antecedents of Green Purchase Behavior in Indonesia

被引：0

作者：

Hermawan, Asep ^{[1
]}

Yusran, Husna Leila ^{[1
]}

Ekawanto, Iwan ^{[1
]}

机构：

[1] Trisakti Univ, Fac Econ & Business, Jakarta, Indonesia

来源：

PROCEEDINGS OF 18TH INTERNATIONAL JOINT CONFERENCE: CENTRAL AND EASTERN EUROPE IN THE CHANGING BUSINESS ENVIRONMENT | 2018年

关键词：

green purchase intention; green purchase behavior; knowledge; government initiative; eco-labelling and certification; willingness to pay; PERCEIVED VALUE; ENVIRONMENTAL CONCERN; CONSUMERS; INTENTION; TRUST; FOOD; CONSCIOUSNESS; SEGMENTATION; DETERMINANTS; SATISFACTION;

D O I：

暂无

中图分类号：

K9 [地理];

学科分类号：

0705 ;

摘要：

The objective of this paper is to investigate factors affecting green purchase intention and behavior within young consumers in Indonesia. 140 responses from respondents were collected in West Jakarta. The results of the study found that green purchase intention and willingness to pay had the largest influence on green purchase behavior. Green trust was influenced by green purchase value. Meanwhile green purchase intention was influenced by several variables e.g. Environmental knowledge, ecolabel ling and government initiative. This study is expected to have implications for marketers in formulating a certain strategy in marketing green products that can increase their competitive advantage.

引用

页码：94 / 105

页数：12

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