Product line design

被引：11

作者：

Anderson, Simon P. ^{[1
]}

Celik, Levent ^{[2
,3
]}

机构：

[1] Univ Virginia, Dept Econ, Charlottesville, VA 22904 USA

[2] Natl Res Univ, Higher Sch Econ, Moscow 101000, Russia

[3] CERGE EI, Prague, Czech Republic

来源：

JOURNAL OF ECONOMIC THEORY | 2015年 / 157卷

基金：

美国国家科学基金会;

关键词：

Product line design; Product differentiation; Second-degree price discrimination; Product line pricing; Cournot multi-product competition; PRICE-DISCRIMINATION; MONOPOLY; QUALITY;

D O I：

10.1016/j.jet.2015.01.014

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We characterize the product line choice and pricing of a monopolist from the upper envelope of net marginal revenue curves to the individual product demand functions. The equilibrium product line constitutes those varieties yielding the highest upper envelope. In a generalized vertical differentiation framework, the equilibrium line is exactly the same as the first-best socially optimal line. These upper envelope and first-best optimal line findings extend to symmetric Cournot oligopoly. (C) 2015 Elsevier Inc. All rights reserved.

引用

页码：517 / 526

页数：10

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