The Power of Promotion: Using Social Media to Promote a Radiology Department

被引：14
|
作者：
Ranginwala, Saad [1 ]
Towbin, Alexander J. [1 ]
机构：
[1] Cincinnati Childrens Hosp Med Ctr, Dept Radiol, 3333 Burnet Ave,ML 5031, Cincinnati, OH 45229 USA
来源：
ACADEMIC RADIOLOGY | 2017年 / 24卷 / 04期
关键词：
D O I：
10.1016/j.acra.2016.11.011
中图分类号：
R8 [特种医学]; R445 [影像诊断学];
学科分类号：
1002 ; 100207 ; 1009 ;
摘要：
The emergence of social Media has provided medical practices with anew means of delivering content to a wide and varied audience. There are a number of different Social media channels; however, each allows users to interact with each other, sharing and consuming content in a manner governed by rules unique to the specific social media platform. In this paper, we will introduce several common platforms, describe The advantages and disadvantages of each, and discuss how we have used each platform to connect to a target audience highlight our department's educational content, and showcase our research. (C) 2017 The Association of University Radiologists. Published by Elsevier Inc. All rights reserved.
引用
收藏
页码：488 / 496
页数：9
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