EXPLAINING NFL FANS' PURCHASE INTENTIONS FOR REVERED AND REVILED TEAMS: A DUAL-PROCESS PERSPECTIVE

被引：0
|
作者：
Sierra, Jeremy J. [1 ]
Taute, Harry A. [2 ]
Heiser, Robert S. [3 ]
机构：
[1] Texas State Univ, San Marcos, TX 78666 USA
[2] Utah Valley Univ, Orem, UT USA
[3] Univ Southern Maine, Portland, ME USA
来源：
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In the sport consumption context, cognitive factors such as personal beliefs and feelings for a particular team have been shown to influence fan behavior. Further, fans often engage in team-related discussion and behaviors rooted in cognitive and emotive perceptions; yet, research examining such factors jointly as determinants of sport consumption is limited. Using undergraduate business student samples from the southwest U.S., this research develops, tests, and shows support for two dual-process models for revered (Studyl) and reviled (Study 2) NFL teams.
引用
收藏
页码：356 / 356
页数：1
相关论文
共 50 条
  • [11] Explaining the Misuse of Information Systems Resources in the Workplace: A Dual-Process Approach
    Chu, Amanda M. Y.
    Chau, Patrick Y. K.
    So, Mike K. P.
    JOURNAL OF BUSINESS ETHICS, 2015, 131 (01) : 209 - 225
  • [12] Individual differences in epistemic style: A dual-process perspective
    Eigenberger, Martin E.
    Critchley, Christine
    Sealander, Karen A.
    JOURNAL OF RESEARCH IN PERSONALITY, 2007, 41 (01) : 3 - 24
  • [13] Reasoned connections: A dual-process perspective on creative thought
    Barr, Nathaniel
    Pennycook, Gordon
    Stolz, Jennifer A.
    Fugelsang, Jonathan A.
    THINKING & REASONING, 2015, 21 (01) : 61 - 75
  • [14] A dual-process approach to altering adolescent risk behavior: Changing intentions and willingness
    Gerrard, M
    Gibbons, F
    Cleveland, M
    Brody, G
    Murry, VM
    PSYCHOLOGY & HEALTH, 2005, 20 : 92 - 92
  • [15] The dual-process perspective in interdisciplinary action theory: status and perspectives
    Tutic, Andreas
    SOZIALE WELT-ZEITSCHRIFT FUR SOZIALWISSENSCHAFTLICHE FORSCHUNG UND PRAXIS, 2022, 73 (02): : 203 - 238
  • [16] Explaining the Impact of Attachment Style on Evaluations of Supportive Messages: A Dual-Process Framework
    Bodie, Graham D.
    Burleson, Brant R.
    Gill-Rosier, Jennifer
    McCullough, Jennifer D.
    Holmstrom, Amanda J.
    Rack, Jessica J.
    Hanasono, Lisa
    Mincy, Jerilyn
    COMMUNICATION RESEARCH, 2011, 38 (02) : 228 - 247
  • [17] Dual-process model in semantic priming: A functional imaging perspective
    Mummery, CJ
    Shallice, T
    Price, CJ
    NEUROIMAGE, 1999, 9 (05) : 516 - 525
  • [18] The Metacognitive Advantage of Deliberative Thinkers: A Dual-Process Perspective on Overconfidence
    Mata, Andre
    Ferreira, Mario B.
    Sherman, Steven J.
    JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 2013, 105 (03) : 353 - 373
  • [19] Explaining Gender Differences in Responses to Supportive Messages: Two Tests of a Dual-Process Approach
    Brant R. Burleson
    Lisa K. Hanasono
    Graham D. Bodie
    Amanda J. Holmstrom
    Jessica J. Rack
    Jennifer Gill Rosier
    Jennifer D. McCullough
    Sex Roles, 2009, 61 : 265 - 280
  • [20] The influence of cognitive and affective risk perceptions on flood preparedness intentions: A dual-process approach
    Altarawneh, Lara
    Mackee, Jamie
    Gajendran, Thayaparan
    7TH INTERNATIONAL CONFERENCE ON BUILDING RESILIENCE: USING SCIENTIFIC KNOWLEDGE TO INFORM POLICY AND PRACTICE IN DISASTER RISK REDUCTION, 2018, 212 : 1203 - 1210
12345