"Quality Water Matters" Resonates Amid Uncertainty About Emerging Contaminants

被引:0
|
作者
Steglitz, Brian [1 ]
Goetz, Melanie K. [2 ]
机构
[1] Water Treatment Serv City Ann Arbor, Ann Arbor, MI 48103 USA
[2] Hughes & Stuart Commun, Englewood, CO USA
来源
JOURNAL AMERICAN WATER WORKS ASSOCIATION | 2020年 / 112卷 / 07期
关键词
Utilities; Emerging Contaminants; Communications; Water Quality;
D O I
10.1002/awwa.1536
中图分类号
TU [建筑科学];
学科分类号
0813 ;
摘要
Key Takeaways When a complex subject such as emerging contaminants is presented to the public, it's essential that community officials and utility staff maintain customers' trust through transparent, timely, clear communication. Unless utility staff or city officials take the first steps to communicate with concerned customers about water quality, messages can be quickly misconstrued. In Michigan, the City of Ann Arbor developed a branding and communication strategy to ensure that residents were armed with knowledge about the water utility's decisions and actions.
引用
收藏
页码:52 / 58
页数:7
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