CSR and SDGs Contribution to Hotels Resilience in COVID-19 days

The Virus SARS-Cov19 has put the hospitality sector under unprecedent distress. This essay tries to identify links between companies' Corporate Social Responsibility approaches, SDGs performance, and their financial results for the period 2010-2019. The intention is to test the resilience of companies to the COVID-19 impact based on companies sustainable and responsible activity. The analysis starts with a multiple case study of four international, well-known hotel groups analyzing companies sustainable and responsible action from information disclosed in their corporate webpages and annual reports. Then we conduct statistical regressions analyses to observe potential correlations between the financial performance of each of the four companies with their activities and progress in the sustainable and responsible variables mentioned along the multiple case study. We find that environmental variables, particularly carbon emissions and water consumption are correlated with the Revenue, EBITDA and Net Results of the hotels. Besides, when companies provide training to their employees and the communities in which they operate, they can increase their performance in the long run.