Improvised Concept Development Process in Design Through Product Ingredients

The success of any product depends on the quality of concepts developed, as per the customer requirements (CRs). It involves an information processing activity, where the information is formulated into a feasible concept. However, it is realized that during any design process, information about the problem is missing at the beginning of the design process. This work identifies that a consumable product may have a minimum of thirty-four design ingredients to define CRs precisely and represent domain information for the designers. The analytic hierarchy process (AHP) is applied to capture the intensity of the requirements by the acquired information. This work presents a systematic method of product design, driven by these thirty-four design ingredients. With product ingredients, a designer can pre-plan intended design space. The primary advantage of the proposed method is to target the required information correctly and quickly, for product design.