The role of experience and trustworthiness on perception sustainable touristic destinations

The main objective of this research is to analyze the influence of tourist experiences on the perception of the sustainability and trustworthiness of a destination. A questionnaire-based survey was conducted through Qualtrics to collect responses from a sample of 450 subjects with recent tourist experiences. The proposed model was assessed by PLS-SEM analysis. All the relationships were supported, demonstrating that perceiving a greater experience in the sensory, affective, behavioral, and intellectual aspects, as a whole, influences the economic, cultural, and sustainable aspects of a sustainable tourist destination, and these different aspects of sustainability have a direct effect on tourist destination trustworthiness. Thus, this research allows an understanding of the way in which tourist destinations should focus their policies and strategies to achieve a better experience for tourists and thus be perceived as a sustainable tourist destination and, as a consequence, trustworthy.