Scheme of implement of hotel marketing strategies

被引：0
|
作者：
Chen, SL [1 ]
机构：
[1] Beijing Inst Petrochem Technol, Sch Econ & Management, Beijing 102617, Peoples R China
来源：
Proceedings of the 2005 International Conference on Management Science & Engineering (12th), Vols 1- 3 | 2005年
关键词：
marketing strategy; relationship marketing; customer satisfaction of customers;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Scientific and applied marketing means are the basis of implement of scheme of hotel marketing strategies. The issue of restaurants is designing marketing strategies after establishing target market and tactic of marketing orientation. It is vital for restaurant to scheme the implement of marketing strategies.
引用
收藏
页码：1189 / 1192
页数：4
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