Visual Analysis of Business Model Innovation Research Based on Citespace

In recent years, the research of business model innovation has become a hot issue in the field of business model research. From the foreign scholars' research literature on business model innovation, although this research has achieved many important results, most of them lack the support of follow-up research. This article uses literature measurement method to analyze the relevant documents of the business model innovation, using Citespace network analysis software to visualize the research content of China's business model innovation, and aims to further grasp the business of our country through the analysis and analysis of related documents. Model innovation development context, frontier hotspots and future trends, in order to better conduct in-depth research on business model innovation. The study finds that the research on business model innovation has entered a period of vigorous development; multidisciplinary research has gradually become the direction of future research; and the integration of business model innovation with new technologies such as the Internet and big data will be a study of business model innovation. Hot spots and frontiers.