A Research on the Teaching System of "Tourism Product Design" Courses Based on the Intelligent Tourism Platform

In recent years, the intelligent tourism has gradually become a new growth point of China's tourism industry, and the teaching system of Tourism Management Specialty in China's colleges and universities is bound to be affected by this trend, and profound changes have taken place. In this thesis, the author takes the teaching system of tourism product design as the object of study, and analyzes the existing teaching model. The author focuses on the construction of the curriculum system from four aspects, i.e. teaching content, teaching methods, product design evaluation system, and the development of intelligent tourism product design software. The innovation of the thesis lies in the design of the teaching content, tightly revolving around the actual situation of the operation mode of the Chinese travel agency industry. As an auxiliary teaching means, the preliminary development idea of intelligent tourism product design software will also be reflected in this paper. The main contents include six functional modules, namely, classic cases, problem products, student assignments, sales strategy options, promotion programs, product sales effectiveness evaluation. These views will provide reference for intelligent tourism education.