GETTING STUDENTS TO BUY WHAT WE SELL: PRODUCT INVOLVEMENT, CUSTOMER RELATIONSHIP MANAGEMENT, AND CUSTOMER SATISFACTION

被引：0
|
作者：
Rinaldo, Shannon B. [1 ]
机构：
[1] Texas Tech Univ, Lubbock, TX 79409 USA
来源：
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：831 / 831
页数：1
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