A decade of social media in public relations research: A systematic review of published articles in 2010-2020

被引：19
|
作者：
Roth-Cohen, Osnat [1 ]
Avidar, Ruth [2 ]
机构：
[1] Ariel Univ, Sch Commun, Ariel, Israel
[2] Yezreel Valley Coll, Dept Commun, Nazareth, Israel
来源：
PUBLIC RELATIONS REVIEW | 2022年 / 48卷 / 01期
关键词：
Public relations; Social media; Systematic review; Content analysis; PR journals; DIALOGIC COMMUNICATION; PRINCIPLES; JOURNALS; LOOKING; ETHICS; STATE;
D O I：
10.1016/j.pubrev.2022.102154
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Social media (SM) has become a key operating channel in public relations (PR) and triggered PR scholars to learn more about the value of SM. Using a systematic review, this study was designed to investigate the authorship, topics, methodologies, and theoretical frameworks featured in SM-related PR research in the period of 2010-2020. A total of 575 articles from nine PR-focused peer-reviewed journals were selected and content analyzed. The findings provide a better understanding of SM research in the field of PR and suggest future directions for SM research, including diverse SM platforms, big data, ethical challenges, and SM usage during COVID-19.
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页数：11
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