A decade of social media in public relations research: A systematic review of published articles in 2010-2020

被引：19

作者：

Roth-Cohen, Osnat ^{[1
]}

Avidar, Ruth ^{[2
]}

机构：

[1] Ariel Univ, Sch Commun, Ariel, Israel

[2] Yezreel Valley Coll, Dept Commun, Nazareth, Israel

来源：

PUBLIC RELATIONS REVIEW | 2022年 / 48卷 / 01期

关键词：

Public relations; Social media; Systematic review; Content analysis; PR journals; DIALOGIC COMMUNICATION; PRINCIPLES; JOURNALS; LOOKING; ETHICS; STATE;

D O I：

10.1016/j.pubrev.2022.102154

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Social media (SM) has become a key operating channel in public relations (PR) and triggered PR scholars to learn more about the value of SM. Using a systematic review, this study was designed to investigate the authorship, topics, methodologies, and theoretical frameworks featured in SM-related PR research in the period of 2010-2020. A total of 575 articles from nine PR-focused peer-reviewed journals were selected and content analyzed. The findings provide a better understanding of SM research in the field of PR and suggest future directions for SM research, including diverse SM platforms, big data, ethical challenges, and SM usage during COVID-19.

引用

页数：11

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