How to Sell New Products Focus on learning, not performance

被引：0

|

作者：

Steenburgh, Thomas ^{[1
]}

Ahearne, Michael ^{[2
]}

机构：

[1] Darden Sch Business, Charlottesville, VA 22903 USA

[2] Bauer Coll Business, Houston, TX USA

来源：

HARVARD BUSINESS REVIEW | 2018年 / 96卷 / 06期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：92 / 101

页数：10

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