Iconic signs in the media landscape

Iconic signs and iconicity is a valuable phenomenon in interpreting mass communication. The author believes that there are more iconic signs at hand than those able to penetrate into the media landscape. In the process of penetration they must come through several sieves that are defined by m-parameters. The configuration of these parameters determines why just these icons and no others penetrate into the media landscape. The structure of parameters and sets of iconic signs can be characterised and described. It seems that the media landscape is being filled with signs in this stage of development. These signs come mainly through m-status-p, m-advertising-p, and m-aesthetic-p, and are retro-oriented to stress interrupted sign continuity. Structural relations, distinctive features, and systems of subsystems are being built.