Direct-to-consumer advertising: A pharmacy perspective

被引：1
|
作者：
Maine, LL [1 ]
机构：
[1] Amer Pharmaceut Assoc, Washington, DC 20037 USA
来源：
CLINICAL THERAPEUTICS | 1998年 / 20卷
关键词：
direct-to-consumer advertising; policy development; American Pharmaceutical Association; Prevention Magazine;
D O I：
10.1016/S0149-2918(98)80014-3
中图分类号：
R9 [药学];
学科分类号：
1007 ;
摘要：
This paper explains the current policies of the American Pharmaceutical Association (APhA) and other national organizations on direct-to-consumer (DTC) advertising, reviews the findings of a survey on DTC advertising conducted by the APhA and Prevention Magazine, and identifies key issues for DTC policy development.
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收藏
页码：C104 / C110
页数：7
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