Phishing Susceptibility Detection through Social Media Analytics

Phishing is one of the most dangerous information security threats present in the world today, with losses toping 5.9 billion dollars in 2013. Evolving from the original concept of phishing, spear phishing also attempts to scam individuals online, however it uses personalized mail to yield a far higher success rate. This paper suggests an increased threat of spear phishing success due to the presence of social media. Assessing this new threat is important not only to the individuals, but also to companies whose employees may specifically be targeted through their social media accounts. The paper presents the design and implementation of an architecture to determine phishing susceptibility of a user through their social media accounts, and methods to reduce the threat. Preliminary testing shows that social media provides a publicly accessible resource to assess targeted individuals for phishing attacks through their accounts.