Research on the Integrative Development of Cultural Tourism Industry and Urban Construction in Huaihua

After going through the primitive resource-driving and market-driving stages, tourism industry now has entered into the image-driving stage. Appropriate positioning of tourism image is the core and soul in developing regional tourism. A city's image is the reflection of the public's synthetic evaluation and general recognition of the city, and it expresses people's common mental feelings as well as the internal quality, development and civilization of the city. In one sense, the distinctiveness and uniqueness of the city image within the region play an important role in developing regional tourism industry. Starting with the existing problems during the urban construction and development in Huaihua, the paper has carried out researches on the concepts and countermeasures for the integrative development of urban construction and cultural tourism industry in the city and expects to push forward the tourism image publicity as well as the tourism development in the city.