Research on the Development Model of the Integration of Tourism Industry and Cultural Industry in Shaanxi Province

The trend of the integration of cultural industry and tourism industry is becoming more and more obvious. In order to explore the integration of cultural industry and tourism industry, the paper analyzes the integration of cultural industry and tourism industry in Shaanxi Province by means of grey correlation analysis. The results show that the development of the cultural industry is most affected by the total number of tourism workers, followed by the number of star-rated hotels, the number of travel agencies, and the total number of passengers. The least affected is the total tourism revenue. According to the analysis results, it is pointed out that the cultural resources and tourism resources in the integration of Shaanxi cultural industry and tourism industry are not enough. To strengthen the integration of cultural industry and tourism industry in Shaanxi, we must create brands, introduce talents, and improve infrastructure. The government's macro guidance begins with these four aspects.