Structural modelsor dynamic linear models as they are known in the Bayesian literaturehave been widely used to model and predict time series using a decomposition in non observable components. Due to the direct interpretation of the parameters, structural models are a powerful and simple methodology to analyze time series in several areas, such as economy, climatology, environmental sciences, among others. The parameters of such models can be estimated either using maximum likelihood or Bayesian procedures, generally implemented using conjugate priors, and there are plenty of works in the literature employing both methods. But are there situations where one of these approaches should be preferred? In this work, instead of conjugate priors for the hyperparameters, the Jeffreys prior is used in the Bayesian approach, along with the uniform prior, and the results are compared to the maximum likelihood method, in an extensive Monte Carlo study. Interval estimation is also evaluated and, to this purpose, bootstrap confidence intervals are introduced in the context of structural models and their performance is compared to the asymptotic and credibility intervals. A real time series of a Brazilian electric company is used as illustration.