Self-image motives for electric vehicle adoption: Evidence from China

被引：20

作者：

Li, Lixu ^{[1
]}

Wang, Zhiqiang ^{[2
]}

Gong, Yeming ^{[3
]}

Liu, Shan ^{[4
]}

机构：

[1] Xian Univ Technol, Sch Econ & Management, Xian 710054, Peoples R China

[2] South China Univ Technol, Sch Business Adm, Guangzhou 510640, Peoples R China

[3] EMLYON Business Sch, 23 Ave Guy Collongue, F-69130 Ecully, France

[4] Xi An Jiao Tong Univ, Sch Management, Xian 710049, Peoples R China

来源：

TRANSPORTATION RESEARCH PART D-TRANSPORT AND ENVIRONMENT | 2022年 / 109卷

关键词：

Electric vehicles; Symbolism; Self-image motives; Intention -behavior gap; China; CONSUMER-BEHAVIOR; SYMBOLIC ATTRIBUTES; PURCHASE INTENTION; GROUNDED THEORY; IMPACTS; PREFERENCES; INCENTIVES; GOVERNMENT; AWARENESS; PRODUCTS;

D O I：

10.1016/j.trd.2022.103383

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Many consumers adopt electric vehicles (EVs) not only for mobility but also to define and express their self-images through the symbolic meaning of EVs. Through two studies with 3455 online reviews, 788 market reports, and 745 respondents, we identify three self-image motives (i.e., pro -environmental, innovative, and normative motives) related to the symbolic meanings of EVs and explore their impacts on consumers' EV adoption decisions. In particular, we find that pro -environmental motives are the most frequently claimed self-image motives by consumers. However, compared with the mere existence of pro-environmental motives, the coexistence of all three self-image motives better explains consumers' EV adoption decisions. Our findings provide a new grounding for the existing EV literature by exploring the combined effects of multiple self-image motives on consumers' EV adoption decisions and revealing the intention-behavior gap caused by pro-environmental motives. Our study also provides managerial insights for EV firms.

引用

页数：13

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