Building dialogic relationships through the World Wide Web

被引：607
|
作者：
Kent, ML [1 ]
Taylor, M
机构：
[1] Emporia State Univ, Emporia, KS 66801 USA
[2] Rutgers State Univ, New Brunswick, NJ 08903 USA
来源：
PUBLIC RELATIONS REVIEW | 1998年 / 24卷 / 03期
关键词：
D O I：
10.1016/S0363-8111(99)80143-X
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article provides a theory-based, strategic framework to facilitate relationship building with publics through the World Wide Web. Although many essays on the Web have appeared in professional and technical periodicals, most treatments of the Web have lacked theoretical frameworks. Strategic communication on the World Wide Web can benefit from a consideration of dialogic communication.(1) This article offers dialogic communication as a theoretical framework to guide relationship building between organizations and publics. Five strategies are provided for communication professionals use to create dialogic relationships with Internet publics.
引用
收藏
页码：321 / 334
页数：14
相关论文
共 50 条
  • [41] Building national electronic medical record systems via the World Wide Web
    Kohane, IS
    Greenspun, P
    Fackler, J
    Cimino, C
    Szolovits, P
    JOURNAL OF THE AMERICAN MEDICAL INFORMATICS ASSOCIATION, 1996, 3 (03) : 191 - 207
  • [42] Literature Online – Building a Home for English and American Literature on the World Wide Web
    Steven Hall
    Computers and the Humanities, 1998, 32 : 285 - 301
  • [43] Stakeholder Accountability Through the World Wide Web: Insights from Nonprofits
    Rossi, Gina
    Moggi, Sara
    Pierce, Paul
    Leardini, Chiara
    NETWORK, SMART AND OPEN: THREE KEYWORDS FOR INFORMATION SYSTEMS INNOVATION, 2018, 24 : 85 - 96
  • [44] Accessing a remote machining cell through the World-Wide Web
    Kao, YC
    Lin, GCI
    ADVANCED DESIGN AND MANUFACTURE IN THE GLOBAL MANUFACTURING ERA, VOL 1, 1997, : 1 - 7
  • [45] Reaching out to children and families through the World Wide Web.
    Austin, J
    Shepherd, C
    Cooney, L
    Kunkel, A
    ARTHRITIS AND RHEUMATISM, 1997, 40 (09): : 844 - 844
  • [46] Online access to weather satellite imagery through the world wide web
    Emery, W
    Baldwin, D
    6TH WORLD MULTICONFERENCE ON SYSTEMICS, CYBERNETICS AND INFORMATICS, VOL VII, PROCEEDINGS: INFORMATION SYSTEMS DEVELOPMENT II, 2002, : 63 - 68
  • [47] Intention to purchase through the world wide web (WWW): The Malaysian experience
    Ramayah, T
    Jantan, M
    THIRD INTERNATIONAL CONFERENCE ON ELECTRONIC COMMERCE ENGINEERING: DIGITAL ENTERPRISES AND NONTRADITIONAL INDUSTRIALIZATION, 2003, : 898 - 902
  • [48] Distributed learning via the World Wide Web through interactive modules
    Lockwood, JW
    1997 IEEE INTERNATIONAL CONFERENCE ON MICROELECTRONIC SYSTEMS EDUCATION - MSE'97, PROCEEDINGS: DOING MORE WITH LESS IN A RAPIDLY CHANGING ENVIRONMENT, 1997, : 101 - 102
  • [49] STRUCTURED ENTRY OF RADIOLOGY REPORTS THROUGH THE WORLD-WIDE-WEB
    KAHN, CE
    WANG, K
    RADIOLOGY, 1995, 197 : 208 - 208
  • [50] Distributions of surfers' paths through the World Wide Web: Empirical characterizations
    Pirolli P.L.T.
    Pitkow J.E.
    World Wide Web, 1999, 2 (1-2) : 29 - 45
12345